About
Quitely crafted in New Zealand. Built to grow with time.
​
I'm Qi, designer, maker, and the hands behind Coast Craft.
This brand began on a kitchen table in Franz Josef, a quiet town on New Zealand’s West Coast.
I didn’t start out with a business plan or a perfect logo, just a deep love for working with my hands,
and a belief that the things we carry every day deserve to be well made.
​
I work with full-grain Italian and New Zealand leather. These materials are chosen not just for their quality, but for how they age, how they soften, darken, and carry the marks of use over time. To me, that’s what makes an object meaningful. Not perfection, but evolution.
Every item is made in small batches, or one at a time, always carefully finished.
I also offer personalisation, with names, initials or dates stamped in gold foil. It’s a simple way to make a piece truly yours, or to mark it as a gift with intention.
​
Coast Craft is rooted in the idea of quiet durability.
In a world shaped by trends and speed, I’ve chosen a different pace, one that values material integrity, thoughtful function, and the quiet satisfaction of using something made to last.
New Zealand has helped shape that pace.
Here, things grow without hurry. Progress isn’t loud, and meaning isn’t rushed. That rhythm, patient, grounded, deliberate, is something I carry into every piece I make.
I work from a small workshop in Christchurch, where I design, make, package, and send each item myself. It’s not flashy, but it’s honest. And for me, that’s enough.
If you value simplicity, quiet character, and the kind of beauty that grows over time, perhaps you'll find something here that stays with you.
